In this article I will share 8 in-demand digital marketing skills that will help you get hired, make more money, and become a better rounded marketer, stay tuned.
So being a good digital marketer requires two different sats of skills Hard skills and Soft skills.
Hard skills are basically learned abilities that are sharpened through experience and and education, while
Soft skills are more about character traits and interpersonal skills.
Let's get started.
1. COPYWRITING
Copy is often the bridge between company and customer, it lives on blog posts, landing pages, emails, and even videos as tons of them are scripted, this makes this makes copywriting arguably the most transferable skill in online marketing, It applies to SEO, Content marketing, Email marketing, Outreach, Social media, paid advertising, and list goes on.
2. SEARCH ENGINE OPTIMIZATION (SEO)
This is the process of optimizing web pages to rank higher in search engines.
Now, the reason why it's an important skill to have is because you can use it to get free passive consistent traffic that doesn't fade over time, and that essentially what business want.
In addition, the principle in SEO will help you understand how the web works particularly with Google SEO.
3. DATA ANALYSIS AND INTERPRETATION
Date gives you something to analyze and your analysis will help you draw insights and those insights are what marketers use to create marketing campaigns, this cycle is pretty important because if the data is based then everything else after will be flawed.
4. EXPERTISE WITH GOOGLE SHEETS
Now I want typically list software as a must have hard skill, but knowing how to use Google sheets beyond data entry and basic formulas is going to make you A More Efficient Marketer, and Depending On Your proficiency, it can be telling of your knowledge in logic programming.
5. COMMUNICATION SKILLS
Marketing is essentially a brand's way to communicate with customers and prospects, so you can drive interest and desire for products and services so if you're not able to communicate effectively your marketing will be ineffective.
6. PROBLEM SOLVING SKILLS
Marketing campaigns rarely go smoothly and you will run into problems and unexpected bums in the way, The thing is no body wants to hold your hand through every single problem, employers hire employees to solve problems, so naturally a big part of your job will be to solve problems with creative solutions.
7. CREATIVITY SKILL
Creativity is something that's incredibly difficult to teach, in fact according to George land, a famous researcher and scientist, non-creative behaviour learned, meaning we learnt to become less creative as we get older, Those That Are Actually Creative it's Going To be One Of your Greatest assets.
8. SELF MOTIVATION SKILL
This is a skill that I think separates that wheat from chaff, naturally there are going to be people who show up to work and do the bare minimum, after all we alls gots to make monies to pay the bills, but there will be a few indis who will put in the extra time, effort, thought, and focus, simply because they want to produce good work.
These are self-motivated people, they're willing to go the extra mile to make their world great, they don't define themselves from their salary, mention or accolades, but ironically self-motivated people With Raw Talent Tend To Get paid More And Praised Publicly.
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