You may know that marketing is, but do you know all the types of marketing that are out there from email campaigns to social media advertising from organic strategies to paid options, Marketing encompasses a broad range of actions that will help you attract convert and delight more potential customers,
In this article we will go through the most important types of marketing that you can have an overview of all the options available and ultimately choose the best one for your company or brand.
1. DIGITAL MARKETING
The advent of the internet has changed the business landscape significantly giving giving digital marketing, this method uses online based digital technologies such as social media, email, and search engines remote products or services.
Digital marketing breaks down into several subcategories including Content marketing, Search Engine optimization, and Social media marketing.
2. DIRECT MARKETING
Direct marketing as the name suggests involves business directly communicating with targeted customers, the communication be via mail, Telephone, Email or even in person.
Direct marketing aims to elicit a response or action from consumers such as purchase sing up or visit to website.
3. PERFORMANCE MARKETING
This is an online strategy where advertisers can only pay when specific actions are completed, these actions can include Sales, Leads, Clicks it allows businesses to achieve measurable results while minimizing unnecessary marketing costs.
4. INBOUND MARKETING
Inbound Marketing unlike traditional outbound methods, inbound marketing doesn't interrupt potential customers with unsolicited promotions instead it uses valuable content SEO events and Social media to make a brand easily discoverable and attract customer organically.
5. INFLUENCER MARKETING
Influencer marketing leverages the power of popular figures or influencers on social media to reach a wider audiences, influencers often have dedicated Followers who trust the recommendations marketing, this a powerful tool for endorsement.
6. GUERILLA MARKETING
Guerilla marketing is unconventional creative marketing strategy designed to grab the publics attention unexpectedly, this approach often interactive installations or unexpected visual effects in public spaces.
7. SOCIAL MEDIA ADVERTISING
This is a form of online marketing that utilizes social media platforms to deliver targeted advertisements to users, this type of advertising enables businesses to reach a large audience beyond thier existing followers by demographic data to target ads towards those most likely be interested in their products or services.
8. SEARCH ENGINE MARKETING ( SEM)
This often referred to as same is a digital marketing strategy used to increase the websites visibility and search engine results pages, some activities include things like pay-paper-click advertising or PPC display advertising and retargeting.
9. CONTENT MARKETING
This involves the creation and sharing to valueble content to attract and engage target audiences the strategy hinges on the production of high quality relevent material that provides value to the consumer positioning the brand as trustworthy and knowledgeable authority.
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