Hello I know that winning businesses for digital marketing Freelancer can be the most difficult part of the job, when I say winning businesses iam taking about convincing a new clients to get on board with you or retaining your old business.
This Whole Thing Mostly depends On how You Present Your strategy to a new client which also called a business pitch now, that's why I put together this article where I discuss about 8 points you need to consider while creating a strategy or a business pitch for a new client, if your digital marketing agency, work for digital marketing agency or your digital marketing Freelancer, The 8 points that we gonna discuss are:
1. KNOW YOUR CLIENT
Now this probably you might already know this I mean the secret one of the secrets of winning a business pitch is to know your client, without an unless and Until You Know Your Client the one you are Presenting to it's Very Difficult For you to Convince Them and Win that business.
2. AUDITING SKILLS
Now I Put This as My Second Point because what I mena by auditing is in your presentation there has to be a part where you actually ordered thire digital marketing assets whether it's their websites whether it's their social media pages in term of how many followers they have, how muchs much engagement they have, what kind of ads they are running and what bad things about their sem ads and you have to do it for their competitors as well.
3. FOCUS ON IMPROVING REPORTING
Now I mean iam mentioning some points here from strategies, what should strategy cover but trust me I mean these points i'm mentioning here is this strategy these are the things which win your business which actually matter to the client and they get more inclined towards offering you that businesses.
What I Mean by reporting Is The First Thing when You receive an RFP or you don't receive an RFP or Talking To a Client and You agreed for a Meeting You agreed For Presenting Your Strategy or How You Want to Work for Them The First question You ask Them Necessarily is You ask Them what is their current reporting setup.
4. EMPHASIS ON DATA
First Data is very important because the world we live now any efficient digital marketing strategy is driven by data and the crazy world we live in like in last two years a lot what happened Google announced that they will block third party cookies, IOS 14 update, it massed up all reporting it effected Facebook reporting,when I say data collection is first party data collection which is actionable excutable which you can target later.
Collecting that not just collecting that enriching that and how you are going to use it future is probably what every client to hear, now you have to be your strategy has tovr data centric you have to talk about these things how you will collect enrich and activate this data and because this will help the client to understand that you're thinking a bit ahead of your time.
5. ADD CREATIVE CONCEPT OR DIRECTION
Now creative concept is important in a strategy because it speaks a language it tells a story and it kind of complements and complete your strategy whatever you're suggesting without creative whatever creative or whatever strategy you're suggesting it's never complete.
Also creative is very important even if you're working on a big RFP or a big pitch and it's just media let's say it does not have creative, you don't have to be as good as creative freelance for a creative concept but you have to develop something which is in line with strategy because this is asoft it kind of helps them visualize you are strategy it helps you in away and you are able to put your point across and it makes a huge difference when they see that you have put i mean what you are trying to pertray.
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