TOP 5 DIGITAL MARKETING TRENDS IN THIS YEAR

In this article we will look at the top 5 digital marketing trends that we believe are going to be key in this year, Knowing and anticipating the marketing trends of the future is essential to have a good strategy that's why like every year.
Let's get started.

1. GENERATIVE AND PREDICTIVE AI

This is undoubtedly the big trend in this year, and one that will influence almost all the others, in2023 We saw the expotential growth of generative AI tools like ChatGbt, Bing chat, or Google bard ai, but also the implementation of AI features in many other platforms.

On other hand predictive AI by analyzing data and behavioural patterns can anticipate future events in marketing, it is expected to be a major trend by 2024 used by companies to anticipate consumer preferences and desires.

On other hand we have the most recent star Generative AI, this focuses on the generation of Content including text, images, music, video, and audio, it's perfect for professionals such as marketers, as it is a great support for creating original content and seeking inspiration.

2. PEOPLE-LED MARKETING

This trends is Very special for us, as it is a new methodology marketing I believe can help you do better marketing and sell more, People-led marketing consists of four pillars Content, Data, Technology, and Media.

3. TIKTOK WILL BE ESSENTIAL

This will be essential for companies, this trends should come as to surprise to anyone, the social network Tiktok has been  booming for several years and there are already many brands that have already joined it, and have begun to create their strategy, whether they are B2B OR B2C.

How ever in this year will be the year when a Tiktok strategy will definitely be essential both organic and with it's advertising solutions, content on Tiktok has diversified a lot in recent years and is increasingly stealing from formats and verticals that we traditionally associated more with Google and SEO strategy

4. SOCIAL MEDIA SEO

We don't yet know in social will replace the usuall search engines, but what we do know is that on those platforms are going through the roof, this is going to make this year prelude to something that will happen sooner or later.

Social networks will become another sewrch engine, almost half of young people use Instagram and Tiktok more than Google to search for information about products and brands causing Search Engine queries to fall by 14% since 2018, this trends will inevitably mean that SEO will also have to start working and social network in much more intense way and from a different perspective.

5. VIDEO WILL BE KING

Another cross cutting trend is video as the king format both for organic content be it podcasts or live as well as advertising pieces, if you are thinking of implementing it in 2024 here are some innovative proposals that will be trending on one hand on the advertising side.

There is the arrival of Google video view ability campaigns a solution that allows advertisers to get more views across the video formats on YouTube VVC selects high performing creatives and presents them to audiences likely to consider a brand  in skippable in stream in feed and short acts.