Digital marketing is one of those terms that is shrouded in confusion and seems to mean something different to everyone it's also been made to feel way more complicated that it, actually is which a shame really as it's really enough straightforward and that is why on moment's occasion we are diving in head first to uncover what exactly is digital marketing and how does it all work.
Well as simple as this is going to sound digital marketing is just marketing using digital tools and Marketing is nothing further than communicating value to your customers so digital marketing is thus communicating value to your customers using digital tools, that is it.
So now what we've got covered the real question is what digital tools are available and how do they differ from traditional marketing tools, The first thing to do is understand the difference between traditional and digital marketing.
Traditional marketing
Traditional marketing relies on tools and mediums like journals, Radios, TV, Magazine, Billboards, Direct mail and any form of print really digital.
Digital marketing
On other hand digital marketing is made up tools like Hunt Engine Marketing, Social Media Marketing, Content Marketing like Blogging article or Videos creation, Email Marketing and Online pay- per- click advertising.
When you are talking traditional versus digital marketing you are talking about the tools further than the strategy behind them and directly you are talking about which form of media you are going to use to communicate your communication on a Traditional one or Digital one
DOES TRADITIONAL MARKETING WORK ?
Absolutely when done well and strategically designed and excuted on traditional marketing can still provide good results but this is pretty big but when compared to digital marketing more often than not traditional simply doesn't have chance, it's because digital marketing on average is more cost-efficient effective and allows you to measure monitor analyse and tests at much better and much faster rate, the key to maximizing your marketing budget and results is the first leveraged all available digital options and the start looking at alternative traditional apportunities.
THR FUTURE OF DIGITAL MARKETING
As consumer Media consumption trends continue to shift dramatically away from traditional and to wards more and more digital content there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what is marketing.
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