In this article I will be telling you why digital marketing is so important, let's dive right in, Whether you are running a brick and mortar store and you trying to monetize you work online digital marketing skills are must in today's world luckily there are many free tools that make the job easier, In this article we will have a look at some of them but firs let me tell you why you should even bother with digital marketing.
There is actually a lot of benefits to having a strong and concise digital presence
1. BEING ACCESSIBLE TO CUSTOMERS
Digital marketing makes you accessible to your customers the fewer customers you have as small businesses, the bigger difference each one of those customers makes easy for customers to find you and be responsive when they do, a well managed Twitter or Instagram account is the perfect perfect place to let your followers know if you have a special offer or any sales.
2. REPUTATION MANAGEMENT
It also helps reputation management, 90% of shoppers check reviews before making a purchase, chances are there are already reviews about your business that you don't even know about, if you have time to do anything to improve your digital marketing game do.
3. FEEDBACK SURVEYS
Now we have entered into email marketing, if you have an email list the best way to use it is to conduct surveys regularly feedback surveys, they help you catch what you're doing right and what you're doing wrong, they help you create a better customer experience, providing a great can give you that competitive edge over your large and established competitors.
4. LET NEW CUSTOMERS FIND YOU
Digital marketing also lets new customers find you, the stronger your online presence the easier it is for customers to find you, posting regularly on social media or your blog and using poplar hashtags will give more likelihood of popping up on someone's feed publishing original content like Articles or Videos increase the chance that people will find you on Google or YouTube.
WHAT TOOLS CAN HELP YOU?
1. INVOLVE.ME
firstly involve.me it is a no code content builder that is great if you want to build content for all types of purposes, from lead generation to sales and brand repetition management involve me has you covered and they have over 200 editable templates that you can simply put your logo on then publish it.
2. CAN I RANK
secondly there's can i rank which is an SEO and ranking tool it's also the best tool for SEO beginners it helps you track where your website shows up in Google search rankings and it gives you tips on how to improve that ranks, it's also one of the cheapest SEO tools you can find.
3. CANVA
lastly there's CANVA, a lot of you have probably already heard about this tool but if you haven't make sure to check it out l, CANVA is the go-to standerd for web design it's basically Photoshop for people who don't know how to use Photoshop, it's the quickest way to create a designs for your website social media or newsletter and it's completely free.
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