In this article I'm going to give you some of my best social media marketing tips to help you get more reach more engagement and more sales from your social media and i will walk you through step by step a social media marketing strategy that's working better than anything else right now.
And it all starts by first understanding that things have changed and they're never, so if you have been trying to use social media to grow your business get more customers or build up audience and you're not the results you were hoping for I've got good news, it's not your fault it's just that there have been a lot of very big changes to the different social algorithms and how the platforms decide and prioritize what content gets promoted and shown and most importantly of all how all of this is impacting your current and potential social media audience.
1. NICHE MARKETING
All of the marketing strategies that IAM going to share with you here to day there is perhaps none more powerful than that of Niche marketing, but before I show you how it's done we first need to cover two Very important things, the first is Mass Marketing which is where to go after everyone and anyone this is what the big billion dollar brands often do and this is what most people think when they think of marketing or advertising.
The problem though is that when smaller or medium or even large businesses try to copy this mass market approach they quickly realize that it's just not a very effective strategy for them, this is because it's nearly impossible to try to reach everyone, so this is where Niche Marketing comes In, and what niche marketing does is identifying a smaller segment within the much larger mass marketing a segment or niche that has it's own specific set needs or wants.
2. CONTENT MARKETING
If you're ever read a blog post or listened to a podcast or seen a video on content marketing that I know you have come across the age-old advice to publish high quality content on a constant basis everyone says this and they're not wrong, quality content on a consistent basis is one of the biggest keys to success in marketing but it's the end point not to start, Quality content isn't something that just happens right out of the gate takes practice and engaging with your audience and slowly building up your content creation skills.
So the advice to focus on creating the highest quality content you possibly can often causes people to give up before they even get going to agonize over their content and to too harshly judge their own creations and in the end well this basically leads to them never doing anything for fear, how they or how their content might be perceived but the reality is that in his hyper competitive market more really is better different is better and better may not actually be better because quality is subjective, so what looks terrible to you might look amazing to someone else and properly does.
3. VEDIO MARKETING
Now talking about video marketing as one of the most important marketing strategies right now almost feels kind of obvious but it needs to be said anyway as most people still aren't putting enough time and money and energy towards video and video really is the future and the present so in rapid fire succession here are five video marketing facts to hopefully push you over the edge into the wild and wonderful world of Video marketing.
The fact is video is the next best thing to being in person face to face builds trust like nothing else out there and allows you to communicate a ton of value very quickly it's what your customers want and it's what social media networks want as they continue to prioritize showing video content over pretty much any other kind of marketing content out there but if you really want to know the secret to succeeding with video Marketing then you need to know exactly what to say, how to say it and what psychological hot buttons to push in your viewers.
0 Comments