The belief that having a large email list equates to success with the email marketing is an age old myth, in reality having an engaged list is more profitable than simply having a large one but what do you do with the subscribers who have checked out and simply don't open your emails anymore.
In this article I'm gonna give you my four best email marketing tips, these are the methods that are currently working, in fact if you're ready to send emails that actually get open clicks and sales you're in the right place, let's dive right.
1. EMAIL NEW SUBSCRIBERS.
There is small window of opportunity after someone joins your email list, when they're excited and hopeful for the content youhave to share with them, and the best thing that you can do during this peak engagement period, is to instantly deliver on the promising you made when they opted in doing, this has powerful benefit, it sets expectations that when your company says it it will do something it quickly, which ultimately builds trust and brand loyalty.
2. USE EMAIL AUTOMATIONS.
Email automations send automatic timer action triggered emails to your subscribers, a trigger is simply the action or non-action taken by your subscriber that starts the automation, the most common trigger being someone subscribing to a list such as Newsletter, but there are a ton of other triggers as well.
Email automations will work for you to send emails automatically with no involvement needed from your self, and the best part about email automations is that you can create a series of emails to go out over time to help move people from a simple subscriber to a paying custy, this is often known as a drip campaign or email sequence.
3. USE TEXT BASED EMAILS.
We have all seen those emails that are beautifully designed with a ton of nice images and colours, you know the ones you get from Wayfair and chewy while they look great, they don't necessarily send the right signals to your audience, here's why? You see the emails we care most about are the ones from friends families and colleagues and those emails are usually not designed heavy, they're typically standerd text-based emails but the bold or italicized word used every.
So, yet the emails that are typically designed look like advertisement and if you don't believe me, compare the emails in your promotional tab in Gmail versus the emails in your primary tab it's not a coincidence that the emails that look the most like promotions are filtered by Gmail as promotions.
4. RE-ENGAGE OR REMOVE.
The belief that having a large email list equates to success with email Marketing is an age old myth, in reality having an engaged list is more profitable than simply having a large one, but what do you do with the subscribers who have checked out and simply don't open your emails anymore, you send them re-engagment emails most often known as a win-back campaign.
Why? After receiving the re-engagment emails 45% of subscribers read future emails according to email monks, the best that can happen is that you extract those who are still interested and you even leave opportunity to generate a few sales while you're at it.
0 Comments