If it's just vanity metric if they just want more likes or more followers you all know as well as I do that those things mean nothing without action, so Today I'm talking about social media strategy this is really abig question and a really big important thing for anyone out there who is social media manager.
I know alot of you are if you're not I think this article is going to be helpful for you because you probably need to use social media for your business or you know Your brand or whatever it it's that you are doing, so here's how to create a social media strategy.
1. SET GOALS
The first thing you need to do is to have a goal because I could take that some shoe company and I could say a wesome you want me to do your social media we don't talk about goals and I say awesome iam going to grow their social media following so much and iam going to do nothing but influence or collaborations I might buy some you know followers which you guys know I don't recommend but I could a lot of social media strategies do that.
And they're going to be really impressed because iam going to get them a million followers by the end of the year but if they didn't any sales from those million followers it literally means nothing obviously they would probably get something I would hope from a million followers but you know that might not be their main goal not be followers.
2. RESEARCH THE TARGET AUDIENCE
Next thing you want to do is do some personal research you're going to want to understand who the hack you're selling to or talking to on social media, so hopefully your client is going to know this and this is like question two that i asked them said great I know you goals so who are we talking to here? Who is your audience? and who is your customers.
Because that might be two different things their typical customers may be one thing their goals customers or clients might be somebody else, so important to have those conversations there and hopefully they will know, and this are also really good conversations to have to kind of gauge your customers engage maybe get understanding of what type of client they're going to be.
3. RESEARCH COMPETITORS
Next thing that I could recommend doing is competitor research, so very similar market research you're just gonna take a look at what their competitor are doing if my client is Louis Vuitton I'm going to take a look at you know i don't know Chloe and Dior and take they're doing to promote their handbags or their design house or whatever.
So real simple stuff here just take look at like how often they're posting on their social channels, which social channels they're leveraging I think this is really important because you don't have to be on every social platforms.
4. DO A SOCIAL MEDIA AUDIT
So this is going to be taking a look at what they're already now if this is a brand new company you're launching the social channels for them you've taken that personal research that competitors research and decided all right your target audience is women ages 40 to 55, Inthe suburbs we're going to be on Facebook number one and probably maybe Instagram too You know look at like the platform stats and demographics and stuff do a little bit of research on your own to determine which platform they need to be on.
So develop your own little set of criteria here take a look at you know just some baseline metrics and this is important for you selfishy too so that you can develop a case study and this is something that like I have always forgotten to do I still always forget to do is write down how many followers and you know what the average engagements were when I started working with a client because like I always forget until I've been making with them for five months .
5. CREAT A CONTENT CALENDAR
The last thing is just putting together a content calendar so i mean it's like the last thing about it's like the hardest thing really because it it's putting everything into a motion, so I personally really like scheduling tools that I use are loomly and Hootsuite but honestly lately I've been using Facebook creator Studio so I have been scheduling natively Into Facebook and Instagram and it's been doing me well but you want to try out these different platforms scheduling tools.
Regardless of the scheduling tools that I use I typically will just build out a content calender in like an Excel spreadsheet real simple just like post image post copy link hashtag, you know Google sheet send it over the client thier approval get feedback on it and that is how I will start posting.
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