I had a smooth journey overall but when I look back I think that some the things could have been even better and that's what I am going to discuss in this article how I would learn digital marketing if I could start over.
People always ask how should they learn digital marketing, now these questions generally come from people who have just started or want to pursue digital marketing as career and want to start from beginning.
Now if you go to YouTube, or Udemy or any other website to learn about digital marketing and search for Digital marketing courses you will across a lot of things like Google ads, Facebook ads, SEO, SMM, Programmatic advertising, Email Marketing, Affiliate Marketing, and it doesn't even stop here then there's Growth marketing, Performance Marketing, Content Marketing, Account base marketing and e.t.c, let's get started I have divided this roadmap in 5 different steps.
1. AVOID SHORTCUTS AND HAVE RIGHT MINDSET
This Is Where Most Of The individuals Who Need To Learn Digital Marketing get It Wrong Because When They go to YouTube, Google and all these assets To learn about digital Marketing They enter This rabbit gap Called How to Make Money using Digital Marketing, What happens Is When you're Looking For These resources you Somehow end up on the Flashy content which talks about how to make hundred dollars with digital marketing you will end up on videos which tall about promises telling you to creat blogs which will make you thousand dollars per month, it's even funny to watch some of these videos.
Now if all this is wrong if we have to avoid the shortcuts what is the right mindset?
Now I would suggest to basically research at least five days on just what is marketing, just understand what marketing is the basics of you don't go through the academic books which they teach in MBA just understand the basic of marketing probably, and then you have to understand why you people using digital marketing that is the most important thing.
2. CREAT A BLOG OR A WEBSITE
The next step is you have to creat a blog or a website now this is very important because when it comes to digital marketing 90% of the digital marketing is focused on somehow taking people to the websites or any digital property your YouTube channel or Facebook page but at the end it is our website, now you cannot learn digital marketing before you understand the basic building blog of the internet which is a webpage.
Now what you have to do is you can spend like few hours on a video in order to understand how to buy domain form platform and how just use a theme and creat a website.
3. BE AN MASTER AND AVOID THE NOISE
Why I am saying avoid the noises because this is where most of the people have faced problems because as they go and they try some people tell them ok learn social media marketing Facebook advertising is booming some people tell them learn half marketing.
But if you're here to learn how to actually be strong Digital marker which you can compete with people where you can have a strong career where you can even become a freelance consultant you have to avoid all this noise and become expert in one of the platforms it can Facebook ads, but I would suggest to you Google ads because form my opinion Google ads is mother of Getaway of all paid media advertising.
4. LEARN CUSTOMER JOURNEY (Landing pages and Design Basics)
After the steps I have already mentioned you have to think about when these users go to the landing page what should landing page should look like you obviously woul have learned about keywords the quality score so one of your hypothetical clients I will be like okay for this automotive brand I will start a campaign and you actually design landing page for that campaign if you have a domain and you have already purchased and do it otherwise you can again do it Google sites for free, you also have to basically learn some design tools like Canva.
5. LEARN REPORTING AND ANALYTIC TOOLS
Now when it comes to analytical tools the best of the resources is probably Google analytics it's free for everyone, if you have already created a website but the tags on your website and start looking and the data, now for Google analytics you can initially start with a one hour course from someone to be familiar with how Google analytics works, also if you have a time you can also do a course an extensive course of 5 to 10 hours to learn more Google analytics.
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