WHAT IS EMAIL MARKETING?

INTRODUCTION.

Email marketing generates 42 dollars for every 1 dollar spent making it a great tool for small business owners to connect with their audience and convert their subscribers to customers, so how do you get started with email marketing? How do You build UP an Email List What are the steps you take to go from never having done this before to having a successful email marketing strategy for your business, iam answering all of those questions and more in today's article about email marketing for beginners.

WHAT IS EMAIL MARKETING?

Email marketing Is a Type Of Direct Marketing That Uses Personalized Mass Emails To Educate and Convince a Lead To Take a Specific action Like Making a Purchase, so you as a business owner would you have a list of email addresses from you target audience that you can send emails to them? and we will talk more about how you get a list of email addresses in a minute.

But I want to clarify something right out of the gates because a lot of people hear that definition about sending mass emails and thinks that means you're logging into your Gmail account and sending emails one by one to all of your customers or sending one giant email to a list of 100 people with all, No that is not how you perform email marketing.

HOW TO BUILD YOUR EMAIL SUBSCRIBER LIST?

The best way to build this list is to offer a free piece of vailable content which is called lead magnet in exchange for their name and email address, so if you're restaurant owner you could offer a free drink coupon in exchange for Thier name and email address, also if you're in retail and sell things like clothes or home denor online you can do this.

The point is you want to offer something of value something your audience would care about and want enough to give you their name and email for it and you can then advertise this lead magnet on social media with lead generation campaign.

EMAIL MARKETING SOFTWARES.

First of all I want to say that there are a lot of different email marketing softwares out there, all the way from free and rudimentary to paid and more complicated, so depending on where you're at in your small business journey you will want to pick the the one best suits your needs.

WHAT KIND OF EMAIL TO SEND TO YOUR SUBSCRIBERS LIST?

My biggest tip to you here is to always create email with the audience in mind, you don't want to come out with the sell sell emails right out of the gates because, that's a quick way to get people unsubscribe from your emails, like all content and marketing you want your emails value driven first, and then later down the pipeline after you've seen them, take certain actions that indicate they are interested and or a good fit for your business then you can start sending them cta driven emails asking for the sell.

I think a lot of small business owners get stumped here because we're always seeing the big photo promotional emails from brands and our inboxes right, and so small business owners start to do Same but the difference is what I mentioned earlier, people know who you are yet, they need to be wood they need to have few positive brand interactions with you first where they're recieving value from you for free before they can feel confident purchasing from you.