In this article I am going to share all the newest trends that have gaining popularity this year and what's working particularly well in a pandemic year like this Okey, So We know That Facebook ads and even Instagram ads Have been Pretty Steadily rising In Terms of Cost, Since they Started and now With so many Small businesses needing to get really scrappy and save some money with Thier marketing budgets, I have started to see some really interesting things in terms of where those businesses are now choosing to spend those ad budget instead of on Facebook.
1. PINTEREST PROMOTED PINS
The first place place I gonna talk is Pinterest and I am specifically talking about their ad platform otherwise knows as Pinterest Promoted Pins, now what makes Pinterest great in my eyes Is it's really different from Facebook in one key way, it is nota social platform it is actually a search engine so not only that but 75 percent of Pinterest users say actually very interested in discovering new products brands and services on Pinterest.
In fact 48 percent have said that finding new brand shopping is what they are there to do the most and get this 83 percent of users have made buying Decisions based on The brand content they found on Pinterest, and while their targeting options are definitely not as Robust on Facebook You can Target based on actual things that People are Sourcing for.
So if people are searching for type of product you can show up there, if they are searching for how to do something and you happen to have a lead magnet that helps them do it you can show up there, and this to me makes Pinterest a real no-brainer and the thing that makes promoted pins even better is that it is actually really hard to tell the ads from your organic pins and your cost per click is almost guaranteed to be less that if you were to Run FACEBOOK, INSTAGRAM, or Even GOOGLE SEARCH ADS.
2. SPOTIFY ADS
Alright and another alternative to Facebook advertising in 2022 is Spotify ads, so I absolutely love this strategy especially for any business that is either local or just has a really broad appeal to where you could target your ads based on really easy things right like age and gender, because they make it really easy to target on those things as well as by location, so if you are a local business that almost anyone can use you know think like a restaurant or car wash, this is gonna be a super cost effective way of advertising in this year.
So I am talking like one to two cent per 30 second listen watch and I say watch now because they just rolled out the ability to use video in addition to audio on your ad and it gets better these ads cannot be skipped and you get a tappable on-screen banner that you can use while you ad plays that people can click on and they go right to your website where they can get all details of your offer, so if you are gonna do this there is a Few Things That you should Keep In Mind.
First of all their interest targeting is pretty bare bones right and it is limited to really broad categories like business or cooking culture things they can figure out from the podcast that people are listening to and there is the thing most people don't even listen to podcasts on Spotify anyway, so if you can't target just based on Location, Age, and Gender breakdowns, This Might not be The right fit for your business.
3. THE CHALLENGE LEAD MAGNET
So what is exactly lead challenge and why is it going to be perfect fit for where we are right now in this year, in short challenge is probably The best Way of getting Someone From where They are today to a better Happier, healthier, richer, right after state and the reason This works So well is because They sign up for it with their email adress for course and they every day for you know five, seven, ten, twenty one, days whatever works for what challenge actually entails.
Every day in That challenge you Email Them a new tip or an action Item or an assignment and Then each day builds on The day before In Such a way that you are actually helping them achieve a result and that can be anything from putting together a monthly budget to train their puppy to creating their own website and id you provide a service there is a challenge funnel you can use in your business and 2025 let's face it people generally have more time to devote to bettering them selves personally and professionally.
So in my opinion there is never been a better time for this and even if all that were not the case I just love challenges because that repeated exposure of them hearing from you every day with a new helpful actionable action step that is going to shortcut the time it takes for you to build Massive levels of trust With your Email list Because honestly Trust doesn't Happen With a Single PDF Checklist, but it absolutely Can after about a week of you helping them toward a goal.
4. FACEBOOK GROUPS
This so similar to a challenge a group let's you have a really engaged bunch of people who are there to learn from you, be inspired get support and groups have the added benefit of letting them interact with other like-minded people who have the same goals and challenges, now it's really important to know that a group is very different from your business page right, you page is there for you to just present what you offer as a business right and then possibly share some content as well.
But your group is where you can do live Vedios, you can post daily mini assignments right, if you wanted to mimic that challenge element inside of your group and of course it's goes to that saying if you start Facebook group you need have to a goal for it right and you want to creat content inside of it that helps you reach that goal otherwise you are just kind of throwing spaghetti at the wall and spinning you wheels.
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