4 SOCIAL MEDIA MARKETING TIPS TO DOMINATE IN THIS YEAR

Social media is more competitive today than ever before which is why you don't follow the 4 tips that Iam about to share with you, you might as well, just pack it in and give up now because you're just gonna end up wasting your time, energy and money.

Now it's no surprise that social media today is more competitive that it's ever been and essentially, if we take a look at social media as a whole from that 30,000 foot holistic overview well, it's a no secret that it's kind of a gong show, Billions and billions of users and new people signing in every single day it's no surprise that a lot of businesses owners and entrepreneurs are getting frustrated and overwhelmed and just swearing off social media completely before ever seeing success on any of the platforms.

Well, I don't want that for you which is why in this article to be sharing 4 tips that you need to dominate your social media marketing, tips that I have learned after years and years of running social media marketing agency, running thousands of campaigns for hundreds of clients across all sorts of different markets, businesses and industries, so with all that said let's get started.

1. BE SELFLESS

Now what iam talking about here is creating content that is incredible customer focused, way too many people way too many businesses create content that is business focused and essentially, really selfish content that serves pretty much nobody other than the business or the person that's creating it rather than really trying to get into the mind and the shoes of the person that they're trying to serve and to connect with creating content that's going to resonate and benefit them.

One of the biggest things with social media today is that it's now become well a relatively sophisticated marketplace with most customers having seen pretty much everything and having already heard all of the spammy and sales these tactics that so many people having used for so many years now, this means of you want to successd you're got to flip the secret essentially.

2. DOUBLE DOWN ON METRICS

What this means is to really deep dive into your metrics and your anlaytics and find what works best for your business so you can do more of that and less of the stuff that doesn't work, now I know this isn't the sexiest topic to talk about after all, metrics and analytics math and numbers there it's not a lot of fun, especially when it comes to social media where we're often sold on the promise of artsy and creating and making funny pictures and gifts and things like that.

But if you want successed and if you want to dominate social media you're going have to dive into the metrics and into the analytics, fortunately the platforms whether we're talking about Facebook, Instagram, YouTube or whatever, well they've made their analytics dashboards way more user-friendly that they've ever been before, making it a lot easier to get the high level overview of exactly what type of content is resonating best with your ideal target market.

3. QUALITY COMES AFTER QUANTITY

Now essentially when you're just getting going and even if you have been going for a long period of time well, so many people overanalyze and scrutinize and strategise and really try to dial in the type of content they're gonna make which gives in the greatest chance of success, now in theory this sounds fantastic and iam all for strategy in fact I think you should be strategic, but not overly strategic id it's starting to hinder or to get in the way of you actually creating content.

4. INVEST IN SOCIAL MEDIA

Just I am talking about here is investing in education, investing in assets and resources and possibly team members or even new gear, essentially taking social media marketing seriously and investing in it accordingly, you see a funny thing happenes when we start talking about social media marketing and people tend to focus on the social media and they forget the marketing which is essentially the proven marketing fundamentals, the principles, the concepts that have been around for decades if not hundreds not thousands of years.