5 MARKETING TRENDS TO HELP YOU DOMINATE SOCIAL MEDIA

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically and look, if you're going to follow advice from one or two years ago it's not really going to work in the future, today in this article I'm going to break down 5 Marketing Trends That will Help you Dominate social media in this year.

1. STORIES

These are going to continually grow, whether it's Snapchat, Instagram, Facebook, or WhatsApp, everyone loves stories, it's funny my friends always make fun of me because when they release stories always send them the default one hundred or confetti, or congratulations on Instagram, short, quick attention, that's all we have, hence stories work really well because that way you can interact and engage with people super fast.

So you need to really get into stories, even YouTube has recently added stories to it's platform and it's going to be something that the default all social platforms that come about, even the new ones that emerge that haven't launched yet everyone's going to be into stories.

2. NICHE PLATFORMA

Look Facebook is big, Instagram is big, they have dominated a lot of the social channels in the last few years, but platforms like Tiktok are taking off at record rates for youth communities, business platform like LinkedIn do really well for the B2B category, or the business world, there's all these niche platforms that are coming about some of them are old, some of them you heard about but more people are really going to be niche communities.

So you need to look at these niche networks and not just push them out and be like oh one's on Pinterest it's not that popular it's still multibillion dollar publicly traded company if you're not paying attention to these nich channels you're not going to do well.

3. SOCIAL COMMERCE

The third trend there's a new push for social commerce, see at ad agency, we agot alot of people talking to being like, that they are doing e-commerce, were doing really well on Facebook ads and Instagram ads we want to now get into Google adverts this is the opposite.

A years ago it used to be people like I will started with google adverta now I want to figure out Facebook, people are now starting with Facebook and social ads, because social commerce is so big when it comes to Instagram there's all these companies build off Instagram and social media.

4. REGULATORY CONTROL

The fourth big trend is a rise of regulatory control, look data privacy is all time high and social networks have so much data on people it's getting scary so much, so that governments are stepping in, you're seeing big fines in the billions of dollars not millions iam talking about Billions, it's already becoming really hard to get in from of the right audience, because of these government regulations being like hey, you can't only show certain people these kind of real estate ads or these apartment ads you can't discriminate.

Look there's so much privacy information that we're all concerned about you bet the government's going to step in so you need to be more careful with that data that you're pushing out, what you're collecting on people because last thing you to do is breach any of these rules.

5. VIDEO CONTENT WILL DOMINATE

Video content will dominate any other form of content, if you've already found on Facebook doesn't do as well as video based but it's not just Facebook, all other networks from LinkedIn to Tiktok, to them wanting like video, this is all going to take off.

So if you aren't focusing on creating video content more than text based content or audio based content your going to lose, video is everything, if you are not in video, it's now the time, big brands are doing it you need to do it you have the edge this is the time, do it before your competition.