In this article we're going to be talking about the most important things associated digital marketing like salary, job satisfaction, demand and other X factors, the end of this article you are going to have a very good idea whether digital marketing is a good career and specifically a good career fit for you or not, let's get into it.
DIGITAL MARKETING
First of all let's answer the question what exactly is digital marketing? It refers to use of digital channels in order to market a product to a customer base, so if you see an ad pop-up on this article for instance or You See an Ad POP-UP on facebook or google When You are Searching That is Digital Marketing.
EDUCATION
Next let's talk about the education needed in order to break into digital marketing position, now in the last in order to get a marketing job you would have to get a marketing degree but, in modern times because of the fact that digital marketing changes so fast, colleges have not been able to keep up with the changes and so if you're trying to get into digital marketing a lot of the time colleges are going to teach stuff that may be worked 20 or 30 years ago but doesn't work now.
So a college degree is not needed to get into digital marketing and that's why it's one of my favourite career, it's really great for people who either want to switch careers or they want to skip college.
DEMAND
Let's talk about the demand, demand is probably the most important thing when it comes to evaluating a career because typical everything else tends to stem from demand so if something has high demand you're likely going to get better, you're also likely going to get treated better and so you're going to have higher job satisfaction and there's going to be more opportunities so the X factor are going to be higher etc.
Now bls doesn't have a lot of statistics for digital marketers specifically but they say that marketing managers are growing at about 10 over the next 10 years which is higher than average that's pretty good, now if you look at digital marketing specifically on LinkedIn you will see that there 252k job postings for digital marketers and even if you look at job postings for entry-level careers there's still 123k for digital marketers, that is absolutely bananas that is a ridiculous amount of demand and because of that demand is going to get a score of 10/10 for demand.
JOB SATISFACTION
This is basically how much you enjoy doing your job on day-to-day basis, now this is by far the most subjective section so take it with a grain of salt but it will talk about a few things just in case it helps you out, so according to payscale when you look at job satisfaction it shows there is a meaning score of 44% which is basically how much you this your job positively impacts the world, and the job satisfaction is 70% and it's definitely well above the average.
Keep in mind this is marketing managers they don't have anything listed for digital marketers, however the meaning score is a little bit below average so make sure this is something that you're passionate about you actually enjoy, but overall I think a lot of this has to do with flexibility and a great thing about digital marketing is it's just a valuable skill in general, so in my opinion that does factor into job satisfaction as well so overall iam going to give this one a 9/10 when it comes a satisfaction.
SALARY
Now please bunches together like all different types of marketers unfortunately they don't have statistics specifically for digital marketers, but Marketing managers make about 133k a year and you can also see the specific salaries of people who go into different marketing skills sets, if you compare marketing managers to the average salary of all people in all different occupations it's 135k versus 45k so again very nice.
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