All right iam gonna give you three reasons why social media marketing is effective platform? And I think personally thing is they're obvious but I also think that's arrogant of me to assume that so, Iam going take my time to explain to you why you must have your business properly position on the internet for exposure for opportunities to attract customers and clients.
1. AUDIENCE
The first thing is audience if you're running a business that doesn't have existing audience I think it's a mistake so i think you should definitely understand that there's an audience and your audience is on the internet does that make sense, all right so that's one and if your audience is hanging out on the internet guess what should be on the internet, and today there's so much thing as internet without social media, when you look at all the traffic that's online now, there's only traffic on YouTube on Facebook on Instagram they're on the social media platforms, that's where the traffic is.
So there's really no such thing as internet in this time and age outside of social media, so we're talking social media and your audience are out there hanging out, I mean when you get on a busy you see people pull out their phone they're hanging out there click click there on the internet via social media.
2. TARGETING
The second reason why social media marketing is effective is targeting, in social media you're able to target people based on their interest based on their age their demographic it fees will collect all of that information, Facebook knows what books people like Facebook knows what interests people, Facebook has all that information and what that means to you is power that's what means, because you can use people's interest to design targeting for your campaign you know exactly what they're interested in, if they interested in something they may be interested in the other.
So that's give you sizable amount of power when it comes to targeting and targeting means you set up a campaign you easily say I want people to like this stuff, I want people that like this guy I Want people within this age bracket you know and you can design your demographic.
3. RETARGETING
The third reason why social media is effective platform for marketing is called retargeting, some people call it remarketing all right on social media it's just such beautiful platform where people visit your a people will visit you and typically a person that visit your website or sees your brand for the first time are not ready to buy from you why?
Because they don't know you and people buy from people they know like and trust does that make sense, people buy from people they know like ans trust not from anything else, now at the very minimum they need to feel like they know you they need to feel like they trust you they need to a real thinness of feeling, they feel they know like and trust you the KLT then people buy from you.
So typically when people visit you from your website they see your brand for the first time on social media they don't know you like or trust you yet, but the more they consume to see you if you continue to show by your consistently showing up well that's the foundation of trust oky with that's the foundation of trust right there, so because you're showing up every time eventually they will take a good percentage of them to put you In profit we take action and that's how you get into profit.
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