There are 4.60 billion user's on social media according to statista, so why isn't your strategy getting any engagement? Every brand, organization, and person out there has a profile, but even through just about everyone and their mother is familiar with social media they don't usually have The Right Mindset When it Comes To Driving growth.
On of the most common issues that I see all the time isbtaht businesses using social media are using it without a real plan, just hoping that their posts will somehow catch fire, and stand out in an increasingly crowded market place and that doesn't work, social media roulette table, it's a game of strategy planned mindfully, post with attention, so let's dive into 5 reasons why your social media presence isn't driving any engagement.
1. YOUR CONTENT ISN'T OPTIMIZE
Not every strategy works on every platform what might work on twitter, mightn't work on Facebook, in essence what you have to do, is adapt your content to each platform, for example on LinkedIn we find that we get the most amount of followers and engagement when we create content thats on LinkedIn without a link going back to our website.In Instagram we found that creating live Vedio works extremely well, because the user finds that live video is more valuable that reading a blog post, so in essence, you got To See What Works For Each and every Single Platform, adapt Your Strategy and Then Post Content For each of Those Platforms.
2. YOUR ARE NOT USING A CROSS CHANNEL APPROACH
The average social user is active on six different platforms a day and spends 2.5 hour a day engaging on social media, so the more you're online the more they should see your brand, but if you're advertising on just one social channel or just posting content on one social channel chances are they aren't going to see your content, but if you're on all of them The main ones you will do well.3. YOU'RE NOT ADDING A CALL TO ACTION
The average click through rate on social ads is only 1.3%, why? Because most brands don't prioritise having a sensational call to action in their posts, something that actually drives users to complete that next step like, "Like y Page ,or Subscribe Here,or Like This Video," This are all Examples Of building of The Type of Content That you're actually promoting, that you think will engage the most When it Comes to Your Call To action With the Ideal Customers.4. YOUR POSTING AT THE WRONG TIME
According to Hootsuite analysis of over 30,000 social posts the most effective time to post is at 10am on Tuesdays, Wednesday, and Thursday, now that may not be the right time to post for your business but it's good place to start, you can always tweak your approach from there.Now keep in mind when iam talking about this time of you're in India and your customer base is India you will want to post at 10am during your own time zone, but on the flip side if you are in los angles and your customers are in the United States you may want to try 10am Pacific time 10am central time, 10am Eastern standard time to figure out what works best for customers with the United States.
5. YOUR CUSTOMER SERVICE APPROACH IS LACKING
Are you answering your customers DMs? Are you responding with meaningful comments? poor customer service is the primary reason consumers unfollow brands on social media, and it's not just about saying "hey I want to help you because I want you to buy my product or service," you want to help people because you care.You want genuinely helpe them get the results and the only way you really end up doing that is by taking the extra step and just helping people out whether they can afford your services or product or not, you do this because you care.
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