Technology has rapidly transformed the marketing industry, Reuters reports that digital marketing spend in the US and UK a lone is it 52 billion that is 44 percent increase on the previous years, and the 2018 marketing trends report by McKinley found that while other marketing functions are saturated there is still a big gap between the demand for digital marketing at 59 percent with active supply at 19 percent, so what does this mean?.
Digital marketing is still a really smart career choice and if you combine that right set of skills you can become one of the most in-demand business professionals in the world, but remember as a technology is transforming the industry, the jobs to be done and skills required is constantly changing especially to stay in the top 1 percent and really t-shape your digital marketing skills set, so in 2024 what skills do you really need to master to stay at the top of your game? Let's find out.
Just as a heads up, there is a ton of skills relevant to digital marketers, but this video is just going to focus on the ones where we see a real growing demand, and one final thing, the skills I mentioned in this video assume that you are taking a best practice approach to data drive full funnel marketing, as the skills I have outlined are really going to empower your growth strategies, now we cover the principles of growth hacking and rapid experimentation in a ton of other videos on our channel so you can go and check them out, here is five skills that are really going to help you up your digital marketing game into 2024 and beyond.
1. DIGITAL PSYCHOLOGY
Humans are complicated in emotional creatures, in fact according to Harvard professor Gerald Zaltman 95 percent of our purchase decisions and made subconsciously, so being able to compel and persuade the subconscious mind through online touch points is super powerful for digital marketers, and this is what having a firm grasp of digital psychology can really do, this relatively new field combines psychology and behavioural economics to better examine out online behaviours.
As a marketers we generally have a habit of focusing on what our customers are doing and sometimes overlook why they are doing it that is what digital psychology is all about even if you haven't actively studied this discipline, you probably would have been exposed to some of its principles for example Amazon uses price and anchoring against the recommended retail price to make their prices feel fairly cheap and attractive, despite the fact that actually most of the competition will sell lower that RRP.
2. CUSTOMER EXPERIENCE
This has been referred to as the only channel a business truly owns, as Marketers more and more Saturated and consumer choice becomes more abundant, it really is a way to differentiate your self from the competition, as the oracle report Found 86 percent of consumers will pay more for a better customer experience and 89 percent of consumers began doing business with a competitor following a poor customer experience, marketers in the digital age need to shift to selling experiences, and ensuring that those experiences are great every touch point.
Now, Just to Clarify I Know CX Sounds a Lot Like User Experience, right? There is imbrication, but where as UX focused on the experience a user has with a specific product, service or tool, CX takes a holistic view of all the interactions that a user has with brand this means that every area of your business will impact the customer experience, from online adverts, to slaes representatives, to suppliers, to delivery, to customer service and more.
3. FRONT END CODE
The DIY t-shaped marketers should really understand some of the languages that run out digital world and a great place to start is by learning front end code, for sure we can get away without knowing to code with the abundance of code free tooling options, but it definitely helps I look at it a bit like this, you can use Google translate to get by in different countries with a language, but its going to be much more effective if you actually know the language, I know in my own experience and I am sure some of you would have faced the same challenges, a big blocker to some digital projects can be when requests have to be made with the development team.
They are frequently super busy and you are small alignment changes or changes to from design will likely to be way down on the presedence list, it's highly attractive skill to have on a digital marketing capsule because it means you can be more featly and work faster on digital projects.
4. VIDEO MARKETING
Video marketing is fast becoming the most powerful content marketing format, according to HubSpot 87 percent of business are now using videos for marketing, and social media today found that 90 percent of consumers claim that a video will help them make a purchasing decision, stay at the top of your digital marketing game you really should gain a solid understanding video marketing strategy understanding of how to use video and apply a solid video marketing strategy.
Video marketing is great for effects like increasing social engagement, reach and shares, building authority and thought leadership improving SEO and converting and adding deals, at growth trib we use video throughout the channel, we also use product videos on our website to help us acquire new leads, we use epitaphial vides that frequently get shared by our sales team to give social evidence and help convert a s video also forms part of product, part of the blended learning experience that frequently we offer in our courses, Video marketing tools are getting increasingly abundant accessible and powerful tools like Vineyard.
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