BEST SOCIAL MEDIA PLATFORMS TO MARKET YOUR SMA BUSINESSES IN 2024

There are so many different social media platforms out there to market your business on and everybody says that you should be on every platform, but that simply isn't realistic for the majority of business owners that is exactly why in this article we are going to go through each platform and outline the the pros and cons, so you can make the right choice as to where to put your time, effort and attention and to which platform to get the most in return for your business.

We are gonna go through each platform and the at the end I will give my recommendation as to how to approach social media strategy for your business.

1. YOUTUBE

The first platform we are going to cover today is YouTube and obviously we love YouTube here at bunny Media because that is how you are watching this video and that's how you found us here today, and YouTube has a lot of great things to love it, so let's start off with the pros or creating content for YouTube.

YOUTUBE PROS

1. LONGEST CONTENT LIFESPAN.

The first is it has the longest content lifespan of any platform, because it is a true search engine it means that content can still be pushed and found years after you made it and there are examples of this all over YouTube and a ton of different businesses leveraging the fact that you can make a video today and it can still be bringing in money and clients years down, the line when done correctly.

2. TRUE SEARCH ENGINE.

The second huge pros is that YouTube is a true search engine which results in higher levels of intent for all the traffic that finds your videos especially when found through search, that is a huge bonus knowing that someone found your video because they were actively looking for it they are far more engaged and far warning of a potential lead customer because they were actively looking for this content.

3. GREAT DEAL FOR ORGANIC REACH.

The third huge pros for YouTube is that there is still a great deal of organic reach to be had if you know to use YouTube successfully, and what that means that you don't have to pay for people to find your videos as long as you are making Great content that is in demand

4. YOU CAN GET CREATIVE TO BUILD AN AUDIENCE.

The fourth pros for YouTube specifically from business perspective that you can get creative in how you actually build your audience to help your business one recent example that we came across was a hair loss surgeon and hair specialist who created reaction style content reacting to celebrities and their hair that allowed him to leverage to the attention and fan base of these celebrities to drive traffic to his videos and then later his business, and that is just one example of how people are getting creative with YouTube content to drive viewers and then traffic to their business.

YOUTUBE CONS

1. LOTS OF UPFRONT WORK/INVESTMENT.

The cons When it comes to YouTube is that there is a lot more upfront work to create a video and then also to edit the video and get it in a way that it's easy to wash and seamless does take lot of time or skill or money to hire someone to do that so there is far more upfront investment and there is a higher barrier to entry then the other platforms we are gonna cover.

2. SLOWER BURN.

The second con for YouTube is it is definitely a slower burn with so many millions of Chanells out there it can take quite a bit of time for YouTube to test out your videos in front of different audience to find your audience that works, so if you are looking to leveraging YouTube creativity and patience are huge.

2. INSTAGRAM

The next platform we are going to discuss is Instagram, and this is a platform that is increasingly putting more and more emphasis on the business based features to help you sell through using their platform.
 

INSTAGRAM PROS

1. VERY LOW ENTRY BARREIR.

The pros of Instagram include a very low barrier to entry it is extremely easy to get an account up and running attch it to your business website and also to start getting content out there using free services like Canva for graphic design and then using simply the phone that you have in your pocket it's very easy to start getting videos as well as photo and graphic design content out there.

2. GREAT FOR BUILDING COMMUNITY.

Instagram also great for building a community an they give you a ton of different tools establish relationships with your followers and customers to build customer and brand loyalty.

3. MODERN DAY WEBSITE.

Instagram has loyalty, Instagram has also become kind of the modern day website most times when people talk about business they do not even go to their website anymore they ask do you have an Instagram account, making it a near necessity to at least have an account up and running for anybody who may want to send traffic to you and to your business.

4. MASSIVE USER BASE.

Instagram also has massive user base with people who use the app very consistently and money of which are using it daily as mentioned before it is increasingly business focus so they are continuing to work in more and more features that allow you to sell more seamlessly to the people who are finding your content on Instagram.

5. INFLUENCER MARKETING.

Instagram also a great platform to start leveraging influencer marketing, so you can partner with influencers with in your erea or within your niche to start marketing your product to their followers it makes it very easy to start leveraging existing audiences and communities that have your ideal customers in it and you can also highly target people to find your content through actions done on Instagram so you can either filter through location or similar communities in terms of similar businesses to find people who have shown  interest in following similar kind of pages and businesses to your.

INSTAGRAM CONS

1. LOW ORGANIC REACH.

The cons When it comes to Instagram there's low organic reach it is difficult to get attention especially if you are new page, there is a bit of a slow burn to get enough leverage and trust within Instagram to start getting more and more organic reach and this happens because the primary way that people find your content is through the explore page as well as hashtags and both of those take some trust from Instagram before you start raking on those and getting more and more organic reach.

So it is a bit of a slow burn and can take a lot of upfront effort to start getting this organic reach down the line.

2. FOCUSED ON VIDEO BASED CONTENT.

The second con is that video is becoming increasingly more important and almost a near necessity especially if you are a small page on Instagram which really does turn away a ton of business owners because they are just not comfortable creating videos, one solution to this is to hiee someone part-time specifically  to creat video content and that is one method that people are finding a ton success with.