This one used to be the king of all it is definitely not the case anymore but there are still a few pros to leveraging Facebook.
FACEBOOK PROS
1. MASSIVE USER BASE.
Facebook has a massive user base almost anybody you speak to has a Facebook account.
2. RECOMENDATIONS
The other pros is that people can now actually ask for recommendations for specific kinds of businesses right on Facebook making it awesome to have a Facebook page that people can send traffic directly to that they can then use to get phone number or an email to get in contact with your business and become a customer, so at the Very least you want to have Facebook page up and running for people to find you and also for referrals.
3. SOPHISTICATED PAID ADS PLATFORM.
Facebook also does have the most sophisticated paid ads platform but for this video we are focusing on organic traffic from using social media so that is really where pros end when it comes to Facebook.
FACEBOOK CONS
1. SUPER LOW ORGANIC REACH.
The cons of Facebook are that it has super super low organic Reach we are talking below one percent of the people who like or follow your page will even see the content that you post out meaning it is really of a shop that is set up that people can come to find but they are not going to find your content that you lost out there making it far less of a place where you want to spend your time effort and money creating content.
The next platform is LinkedIn and this is definitely one that skews far more to professional based environment with the people spending time on here being active professionals.
LINKEDIN PROS
1. PROFESSIONAL BASED.
The first pros is that it is a professional based audience which typically means it is a higher potential value of a customer but only if you are targeting someone who falls into that mix.
2. HIGH ORGANIC REACH.
The next pros for LinkedIn is there still is the potential for high organic Reach through content created for LinkedIn because anybody who shares or interacts with your content also exposing your content to their connections as well.
3. VERY LOW ENTRY BARRIER.
There is also a very low barrier to entry when it comes to creating content for LinkedIn static based text content as well as simple pictures and videos all can do very well as long as you hit the tone that people are looking for on LinkedIn.
4. HIGH VITALITY POTENTIAL.
linkedin has high vitality potential because people do often share a lot on LinkedIn because they are looking to show that they are active on the platform and they are looking to share things that they resonate.
LINKEDIN CONS
1. VERY PROFESSIONALLY DRIVEN.
The cons of LinkedIn also include the very professionally nature of their audience it is very specific to that people are on the platform for usually pretty specific reasons and usually very tightly connected to their specific job tasks and because of that people are spending a lot of time on the platform but they are not as actively engaged as when they would be using social media on their own free time it is very professionally driven and that will dictate how people consume different content.
TIKTOK
The final platform we are going to cover today is Tiktok and this is definitely the fastest growing platform but also probably the most intimidating one for business owners because they just think that it's all young people but that is no longer the case Tiktok has absolutely become mainstream and there are millions and millions of users of all different ages so your customers base is absolutely using Tiktok even if you are not yet aware of it.
Even in its current state Tiktok has a ton of pros for businesses but it is continuing to add more features to make it even more enticing and easier to use as business tool.
TIKTOK PROS
1. HIGH ORGANIC REACH.
The first pros is also probably the biggest pros with Tiktok and that is just the super high organic reach, there is still the opportunity to grow an audience to the thousands tens of thousands even millions of followers in a very short amount of time through content on Tiktok and that is just not true about any other platform.
2. LOW ENTRY BARRIER.
Tiktok also has a super low barrier to entry as you can film videos entirely on your phone that can still bilow up in fact videos that are filmed on a phone that look far more genuine and personal typically do perform better that highly produced content.
3. PREDICTABLE VITALITY.
Tiktok also has predictable vitality, and what that means is if you post enough content out there and you continue to learn by other things that have gone viral something will go Viral for you to some level volume of content as well as creativity will definitely be rewarded on Tiktok but if you keep throwing things out there something will stick and that is not true of other platforms.
TIKTOK CONS
1. VIDEO BASED PLATFORM.
The first is that it's entirely video the entire platform is all video content meaning if you are not willing to do that you really can not show up on the platform and it also really helps to understand the culture within Tiktok to get real feel of what works versus what doesn't and you will get what I mean the more time that you spend on there but a lot of business owners don't have that time to figure that out.
But I can say it doesn't take that much time of concentrated effort to pick up what works versus what doesn't and then work it into your content and huge pro tip that a ton of people are using on Tiktok is actually hiring someone part time to creat vertical video content specific to Tiktok that matches that culture that I was talking about increasing the likelihood that it will be successful, so that is definitely something worth exploring if you do want a presence on Tiktok which we personally recommend.
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