In this article today I am going to talk about the future of digital marketing, so future trends to look out for both now and 2023 and beyond both for digital marketing agency owners and also any business owner that wants to stay ahead of the curve with their market let's get started.
Guys so as a marketer or as a business owner it is so important that we stay on top of the curve okay, we stay ahead of the trends I think a lot of people can get overwhelmed with how Facebook Ads can be increasing their spend and how Google ads can get more expensive and how globally all these new advertisement platforms are popping up, it can get overwhelming and we can often forget that we need to embrace change in the marketing space opposed to being afraid of it so I want to talk about some of the hottest trends right now that you need to embrace and certainly look out for in the future.
1. ARTIFICIAL INTELLIGENCE ( AI )
The first one is AI now I have spoken about this before but ai is all around us it's unavoidable, netflix Google and Amazon all of these companies they literally have individual teams who are responsible for implementing ai, nowsays I think literally a couple of weeka ago netflix brought out the Social dilemma which is a documentary about how social media platforms are literally built to make us addicted to them I would recommend you watching it.
But one of the interesting concepts or not even a concept one of the interesting things they speak about is how every social media platform builds a digital avatar of their users, so every single person who uses Facebook for example has a digital avatar which is created from all of the things that we do online whether that's liking pages statues the photos that we like, they even track whether you have looked at a photograph of your ex which was mind blowing for me and some of the data which is actually attractive you don't even really realize it's being tracked.
But all of this is building this digital avatar of ourselves and the more complex and sophisticated that avatar is the better and more refined targeting can be for advertisers, so in that sense ai is certainly something which we need to embrace we need to welcome the with open arms because the more developed and complex those avatars get the better it is that the better our targeting will be for our advertisers and advertisment efforts.
So the other thing that I wanted to mention was we have got chatbots which is AI based we are already integrating with chatbots all the chatbots are something if you have got company you definitely should be embracing especially if you are local brick and mortar company you don't need to be manually replying to messenges all the time you don't need to take somebody through a customer journey manually you can create a chatbot to do that for you through ai, AI is literally expected to grow to a 190 billion dollar industry by 2025 and I read last night when I was researching for this article that 60 companies are using ai to drive digital revenue towards their companies.
2. VOICE SEARCH
The second thing I want to talk about is Voice Search, it is said that 55 percent of all American households will have some kind of a smart speaker with voice search by 2024 I mean we already have our mobile phone so we have got Siri and Amaz and Alexa, I mean pretty much everybody has a smartphone these days and so it is becoming grained in our everyday life, I mean I use it to set timers I use to turn my lights on or not through Philips hue it's something which was alien to me a year ago which is now a very regular thing or regular occurrence in my life.
But it's also been it's also created this entirely new industry called voice search shopping which is a two billion dollar industry right now you can literally buy products from voice search from alexel from Siri, it's expected to grow to 40 billion by 2022 which is the crazy thing, so it's going to be huge and the way I am thinking about it is how are we actually gonna get our products on the top of that search because there is only gonna be like one five to ten different companies or ten five to ten different products which you can buy you gonna get fed up with that it's gonna be like one to three products and so is that gonna be really good SEO to get to the top.
3. BLOCKCHAIN TECHNOLOGY
Now the third thing to talk about is Blockchain technology many people think Blockchain is just cryptocurrency and a decentralisation of currency as we know it and whilst Blockchain is all about decentralisation it has so many other user rather than just cryptocurrency and just to explain very briefly a really crap way of explaining things but I will do my best and I recommend you doing your own research.
At the moment if person wants to send money to person we have to go for a centralised bank oky, so we are going to the bank and it takes a cut off it and then it goes to person and properly charges a really large fee that's international with Blockchain technology a person want to send money to person they make the request decay which gets verified by all these other nodes on the network it gets verified by all these other people on the chain which then say yeah oky this is a legitimate transaction it then gets stamped and goes over to person, so it's verified by the entire of network opposed to it being just one place
4. INFLUENCER MARKETING
Now I know you are thinking influencer marketing isn't a new trend but it is changing the way as we know it right now, Gona are but the days we are not gone but the days are going to be gone of, where people or brand really on these really big influences to advertise their products there is a distrust within the industry right now, people do not trust the product that likes of reality TV stars are advertising, because people know that they just get paid to do so the consumers are getting wise to this.
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