2025 is going to be a crazy year, 2024 has been an interesting year to say the least we have seen things come and go, we have seen platforms explode and other fullamd although the year is not yet over, as the advantage once said to be prepared is half the victory, that is why in this article I am going share with you the Top 4 Marketing Trends to Watch out for 2024 in and how you can use them to get a head of the curve monetize even further and get better results with your marketing, let's go right into it.
1. VISUALLY ENHANCED ADVERTISING
The third marketing trend is visually enhanced marketing through the use of virtual reality and augmented reality, you might have seen some of these ads already where you can literally try on a pair of shoes before you buy them or a pair of glasses just see how it looks on your face, the fact is especially in the current landscape where people do not really want to risk going into a store augmented reality will offer people the possibility of trying things on at home.
So this trend is going to be massive in 2024 and here are some facts you need to know about virtual reality and augmented reality that will make you see the importance of them going into 2024, the first one is augmented reality advertising spend grew 94 percent from 2014 to 2017 compare that to a 53 percent increase in search display ads, the second thing is when it comes to platforms it seems like Snapchat is one of the pioneers giving people the ability to try on products in real life, but Facebook has also followed closely testing ar ads in their newsfeed too.
But what are some of the benefits of arm vr ads, the first and biggest one by far is that it invokes and emotional response because people can actually interact with the content and not just look at it and so there is actually less immunity to these ads meaning that people are actually way more receptive because it makes it fun for them, and the second thing is that virtually trials where people can actually try on the product without leaving Thier home has actually proven to increase sales, so that is the third trend and on to the fourth trend.
2. VIDEO CONTENT MARKETING
The fourth trend is video content marketing where a pixar paints a thousand words a video can produce millions and here are some stats to keep in mind, number one is that 80+ percent of consumers online traffic involves video watching and secondly Half of today's consumers prefer watching video content from brands and we have actually seen this with the explosion of Tiktok because it actually helps build way more report with brands, as it actually stimulates and engag a lot more senses.
Here are five video formats that are going to be incredibly valuable 2024, number one is 360 degree Video Experiences, these have an average of 85 percent completion rate compared to 58 percent for regular videos, number two Live Videos, there is simply no better way of building a repport with the audiences, number three, Is Search optimised videos just like for example this video here which will live on for years on end Search optimised videos have much higher lifetime value to brands, and not only that but they can actually gather a ton of organic traffic by using them.
Number four is educational videos pretty much every single e-commerce brand out there who is killing it actually have an educational component to the brand whether it is gymshark with their workout routinea or Fenty beauty with Thier fender university, the fact is education needs to be a vital component for any brand, and the fifth type is Vlog for brand and we are actually starting to see this with brands like.
3. PERSONALISATION
The third trend is personalisation, having a great product is not enough nowadays the customer really wants a brand to care about them not just feel like they are one in in hundreds of thousands of customers, so creating the customer journey where the customer feels spoken to is vital it's actually one of the first things that we ever do for our clients.
You actually do this in three different ways, number one is email marketing so you can create segments based on behavioural data for example of they have bought from you three times or four times they should get different messaging than someone who's purchasing for Thier first time, you can create VIP segments or for example you could even personalise website pop-ups so that the person who's visiting the site for the First time gets different pop-up than someone who's visited time for the 10th time.
The second way is implementing the exact same strategy but applying it for messaging chatbots, the third way of achieving personalisation are those brands that are literally creating products and formulas customised to each customer for example brands like care off where they give you a supplement split depending on your goals whether it's to drop weight to have more energy or to detox to your body, and not only that but each product that you order has your name on the package.
4. FLYWHEEL
The six marketing trend is the end of funnels and the rise of the flywheel, now let me explain what I mean by this when brands advertise online what they are doing is they are spending money to acquire a customer and hopefully this customer spend more tahy they pay to acquire the customer but the problem with that approach is that they pay for this one customer, they have this kind of downward spiral effect where one customer that you pay for turns into zero.
The new way or marketing is treating your customers as the biggest marketing asset what this means is sure you can spend money on acquiring a customer but then this one customer that you paid for to acquire brings in two new customers and then these two new customers bring in four new customers and you have this kind of spiral growth effect but you are actually only paying for this one initial customer with very smart growth hacks and treating this customer like your biggest marketing asset, this customer raves about your product and brings a lot more people into the brand which is great not only for the growth but it actually means that you can spend a lot more to acquire this customer because the value of this customer is not only what they purchase but all the new customers that they bring into the brand.
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