5 SOCIAL MEDIA MARKETING IDEAS FOR REAL ESTATE AGENTS

 

Marketing is always evolving and what got you from point A to point B is not necessarily what's gonna be you from point b to point c, so we as agents have to evolve now.

By the end of this video you gonna have 6 rock solid social media marketing ideas for your real estate business, for the best in lead generation and marketing strategies for woman real estate subscribe to my blog and het the notifications to be notified when I post to a new article, let's get into.

1. AUTOMATE YOUR SOCIAL MEDIA POSTS

The first idea is automating your social media posts, now part of your marketing strategy should be that you are consistently posting on social media now I am not talking about when I say automation just hiring someone and do a set it and forget it.

What I am talking about here is utilizing tools that allow you to pre-plan your social media content for the day, for the week or even a month in advance, this way when the day gets away from you because you have had extra appointments or you're lead generating hopefully then you know for a fact that day you are going to have a great social media posts hitting all of your channels because you have taken the time to pre-plan out your content.

Know these tools are companies like Hootsuite, or buffer there is many more and usually they cost around 10 dollars less than a month, so go check it out.

2. CREATE LEAD MAGNETS TO COLLECT NEW LEADS

the second idea is to create an irresistible lead magnet to collect new leads now I love this one I have found it to be so effective for my team but what It is you are going to creat a pdf or an e-Book of free information in exchange for email and why emails so important because if your email list does not grow then neither does your business.

Now what should you make your lead magnet on? What are the challenges or information at those people need? And you are going to want to creat a solution for them inside of that lead magnet so really you are focus on solving their their problems now when trying to come up with what lead magnet you going to do, make sure that you are consumer focused realtor focus because a lot of the things that we think will be valuable to the customer is not actually what they have their mind.

3. CONSIDER GOING NICHE

The third idea is consider going niche some of you might say niche because broad is broke niche is rich they also say that there's riches in the niches because this is big one, the more niche you get in your marketing message the bigger impact it is going to make where as if you sound the same as everyone very few people are going to see it so you go from being in a large what we call red ocean or blood ocean to a blue ocean because you have really niched it down to a specific audience that you are trying to serve.

So there is going to be less people in that pool trying to go after that person so by niching down you can really make yourself memorable, now when I say niche don't think gimmicky okay think of an exact the person that you want to serve who is that ideal client, is it that ideal client, is it new builds, is it senior citizens, because keep in mind if you are trying to talk to everyone in marketing they say that you are actually talking to now one, so really consider niching down that marketing strategy to one group really set yourself part from the competition.

4. MAKE VIDEO A PART OF YOUR MARKETING STRATEGY

The fourth social media marketing idea for Real Estate is make video part of your realtor marketing strategy, video is king in marketing there is no dubt about that video is dynamic and engaging when it comes to attracting new leads not mention performance really well on most social media algorithms.

Video will just allow you to get a lot more engagement this is why Tiktok is such a big deal now because you can only use video and let's face it because so many agents just are not willing to do video it separates you you from the competition need I Aya more now, what if any is you biggest challenge around adding video to you marketing strategy? I am just curious.

5. SHOWCASE LUXURY LISTINGS

The fifth idea is showcase expensive listing things otherwise known as luxury things, now we live in a generation that just loves to look at luxury homes I know I do so what is that area that you really want to be know for and go feature expensive or luxury listing things in that area, now you may be saying well I don't have any listings in that area so all you need to do you guys is really get permission from those that are listing property to be property to be able future their properties on your social media channels.

Now this helps them to bring more buyers and for you to potentially bring a buyer to them you can also feature, model homes and luxury custom builders in that Area because If you Want to start Attracting Sallers and Buyers in the luxury Market then you must be featuring luxury listing on your Social Media Channels, Now in these luxury listings not only will You just feature what is available but you can also give your perspective on the home and even Features the Latest Trends.