It has taken me six years of working in the digital marketing space to come up with this rather comprehensive lists of my top YouTube channels for beginners in the space of digital marketing, to learn all about the industry and all the latest tools, tips, strategies, we are going start with the kind of channels that cover more simple topics like organic social media and then we are gonna go through to channels that cover more advanced topics like paid ads and strategy and analytics.
All those kinds of things that still are very valid in the digital marketing space, but are a little bit harder for beginners, but still taught in a way that even a beginner could understand it and it doesn't sort of feel like marketing as a second language, oky so we are gonna jump straight into it with my first recommendation and I hope you are ready and let's get into it.
1. ELISE DARMA CHANNEL
The first channel I wanna recommend you is Elise Drama, Elise is someone I have been following since 2016 when I was first beginning my freelance career in the digital marketing space, and she used to quite heavily just focus on Instagram, but recently she has also come up with a lot of really great content in the Tiktok space, the video space in general in terms of how to be more confident on camera and how to influence your personality into video content and business growth in general.
But one thing that I think she talks about quite a lot, which is really key for beginners and really marketers at any stage, which is all about how to actually convert your social media audience into sales and customers, because this is something that we all struggle with, how do you actually convert the followers into sales targets and numbers and that is something that she does really really well, and for that I would really recommend checking out her channel.
2. LATER
The second channel I wanna encourage you to check out is the one from later, if you are not familiar with later they are an awesome scheduling tool for various social media platforms and on their YouTube channel, you can find a lot of Great tutorials specifically around Instagram and Tiktok growth but they do also have a playlist of all free social media marketing courses taught by guests experts which is valuable.
Not to mention they have a full library of tutorials and trainings of how to use the later scheduling tool, which is a Great tool for beginners because it's super user friendly and beginners friendly and has some great functionality even on their free plan, so make sure to check that out.
3. VANESSA LAU
The third channel is Vanessa Lau like Elise drama, Vanessa does learn quite heavily into the Instagram hacks, but she also has a lot of great playlists around growing on YouTube Which Is something she is done really successfully as well as freelancing, entrepreneurship, how to quite you nine to five and how to grow your business online.
4. SOCIAL MEDIA EXAMINER
This is the fourth channel I recommend you to check out, the reason I love this channel in particular is because of the diversity of experiences and opinions you get from guest experts, because while Micheal stelzner is the voice of the podcast and he does appear on the YouTube channel quite a few times as well.
They have a host of experts from all different industries and convering other platforms like Facebook, LinkedIn, and twitter, which the previous channel I mentioned don't cover by they also cover things that are sort of adjacent to the social media marketing world, but not directly related like email marketing, copywriting, and they also cover a good range of paid advertising as well.
5. HUBSPOT MARKETING
The firth channel I recommend you to check out is HubSpot marketing, this channel covers a wide range of topics, where they differ is that they lean quite heavily into the digital marketing side of things, as opposed to just the social media side of things, so they also cover more advanced topics like Search Engine Optimization, and Sales, and Affiliate marketing, and Sales funnels, and conversion rate optimization and all the more advanced things that are still good for beginners to know.
Even if you are maybe not directly responsible for those areas of a business quite at the stage of your career and not to mention that their videos are really beautiful edited, so if you are someone who gets a little bit distracted and you tune out really easily if those videos do not have the nice animations and cuts and transitions, then HubSpot marketing videos might just be for you.
6. BEN HEATH
This is the sixth channel I recommend you to check out, this channel is all about Facebook and Instagram ads, now he covers some beginners friendly Facebook advertising techniques, but he also shares quite a few advanced techniques, and the one thing that I really like about his approach to teaching Facebook advertising is that he actually shares the stuff that didn't work as well as the stuff did work, which is really, really rare in an area of marketing.
Where everyone is constantly only sharing the highlights reels and how many amazing campaigns they launched and how much money they made with their campaigns very view people are actually vulnerable enough to share the money that was wasted on things that didn't work and experiments that they wanted to try, but didn't quite pan out, And Ben is quite good at sharing that stuff with beginners which also allows you to avoid thise mistakes, so definitely check out his channel for all things, Facebook and Instagram ads.
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